Music Marketing Insights

Gigs aren't a lot fun in the early stages. I mean the whole lot of it:  The gigs themselves (usually suck)  The pay is terrible  The crowd usually isn't interested The list goes on and on... But as my Spotify numbers...

In an era where digital presence dominates, the idea of growing your music audience offline may sound a bit weird.  Yet, the truth is, traditional, in-person marketing techniques hold untapped potential for independent musicians eager to carve a niche in...

To really make new fans stick, you've gotta make sure your account profiles are aesthetic, professional and aligned.  This usually involves choosing a high-quality profile picture, a captivating header image, and crafting an informative biography for most social platforms.  But...

In the previous blog I wrote about the fundamentals of meta/instagram ads which you should be aware of as an independent artist.  In this post I want to tackle the foundations of the technical set-up required.  I go into detail...

Chances are, you've heard of or have at least come across Meta/Instagram ads before.  Maybe you've even dabbled in using them. Today, I'm here to break down the essential guide to Meta/Instagram ads for independent artists.  I'll share insights on...

In the world of music marketing, particularly for independent artists, the untapped potential of Spotify playlists is a goldmine waiting to be discovered.  Many independent artists are yet to realize that curating their own Spotify playlists can not only significantly...